Media
RetailX
Brand Excellence Awards
In 2021, Goorin Bros. received the award for Digital Innovation from RetailX. I led the technical implementation of the Goorin 2.0 operational and financial transformation initiatives. We launched an omnichannel initiative that featured BOPIS, BORIS, clienteling, remote cart, and store fulfillment.
Resilient Retail
A Shopify Podcast
The Resilient Retail podcast hosted by Kristen LaFrance of Shopify. I discussed the Goorin 2 .0 / omnichannel strategy, and some interesting challenges we ran into during our rollout.
Sourcing Journal
Retail
During the 2020 holiday season, Goorin Bros. enabled physical retail store locations to fulfill web and store orders through our new omnichannel solution, NewStore, to achieve 60% of inventory fulfillment by stores.I discussed how Goorin Bros. deployed this successful strategy.
Women's Wear Daily
Business Features
WWD interviewed Goorin Bros. about the Goorin 2.0 initiative, a radical modernization of all business systems and operations to cloud infrastructure — a big change for a 125-year-old iconic American hat company.
